Every summer in upstate NY there is a magical time, outdoor music time. Everyone comes out, everyone gets down, the music flows like Finger Lakes wine - it is the best of times. Taughannock Falls State Park runs 10 weeks of programming and events, where bands rock out beside a pink sunset over Cayuga Lake. It is pure love. We are grateful each year to create for this Ithaca tradition and develop innovative ways to take this story online and into social media spaces.